I’m a strong believer that every business professional should have a personal website. While LinkedIn is great, they don’t give you full control over how you represent yourself. By investing in a personal website you are investing in an asset that will generate returns over your entire professional career.
This could be one of the best investments that you ever make.
Here is why investing in a personal website is important:
1. It gives you a platform to represent yourself
The primary advantage of create a personal website is that it gives you a platform to represent yourself professionally. It is a place where you can share your interests, passions and highlight the best aspects of your personal brand.
Your personal website is the best place to show others who you are and what you are all about.
Plus, other people find it impressive 😉
2. You have complete control
You have 100% control over your website – you don’t have 100% control over how sites like LinkedIn represent you. Your website is yours and you can choose what you put on it. You can design it to represent the best you and impress others.
3. It will often show up at the top of searches
Generally when people search for you your personal website will show up at the top of search engine results. This means that you can create a strong first impression.
Think of your personal website as your best suit – it is your way to put your best foot forward.
4. It isn’t very expensive
Some people think that a website is difficult and expensive – they used to be – but not any more. You can easily create your own website with a website builder or you can get a professional site built for you for only a few hundred dollars. Either way it is easy and inexpensive.
5. It is an investment that pays out over your entire life
Your personal website will payout over time again and again – even if you don’t need it NOW. The best time you build your website is before you really need it. Consider it as a way to showcase your strengths and talents to build an impressive first impression, and over time you can use it as a key part of your personal branding strategy.
Regardless of your career aspirations, creating a personal website will help get you where you want to be – and will work for you now and in the future.