I recently started watching Kitchen Nightmares. The premise of the show is Gordon Ramsey, one of the most successful restaurant owners and chefs in the world works with struggling restaurants to help them be successful. While most of the show focuses on the kitchen and the food, every episode also involves a relaunch of the […]
Archives for May 2013
Personal Branding for CEOs – Your Reputation Matters.
I was reading a study recently that said that 87% of consumers say that the CEOs reputation is an important part of a companies reputation. Many CEOs aren’t active on social media sites yet, and haven’t started thinking about their online reputation. The reality is that the reputation of the CEO is a part of […]
Why Every Author Needs to Focus on their Personal Brand
As an author myself, I can really appreciate the value of an online brand. Whether you choose to self-publish or go with a publisher, a strong personal brand online is a must. Your online brand is how you present yourself – when fans search for you, what do they find? Do they find something that […]