TiInvest in your personal brand in 2015s the season for new years resolutions…. and many of us have career aspirations on our mind. It may be starting a new career, landing your dream job or growing in your current one. Regardless of where you want to end up, growing your personal brand is a sure-fire way to open-up your career opportunities.

A strong personal brand is about how people perceive you — and we all know that perception is everything.

Establishing your personal brand is one of the best investments that you can make in 2015. When you invest in your personal brand, you are putting your time, energy and money towards something that will continue to benefit you for the rest of your professional career. Make 2015 your year to take your personal brand to the next level!

You can start building your personal brand now in 3 easy steps:

Step 1: Define Your Personal Brand

Establish specifically what your personal brand is all about. What is it that you want to achieve for yourself and how do you want to be perceived?

Step 2: Design a Powerful Brand

Powerful brands are well designed, and this doesn’t mean getting a fancy logo (although that doesn’t hurt). Strong brands, whether they are consumer products like Coke or Pepsi or personal brands are built on the same principles. You’ll need to establish a strong brand message and really evaluate what makes you different and memorable in your space.

Step 3: Deliver Your Personal Brand

Deliver a strong personal brand by consistently bringing your brand to life in an effective way. Whether it is online or in-person, you’ll want to work hard to create a consistent reputation for yourself that people really connect with. In-person you’ll want to have your elevator pitch and consider how you physically present yourself. Online you need to think about what shows up when people search for you and establishing digital assets for yourself like a website or blog, as well as a professional presence on social networks.

Make 2015 the year that you invest in yourself — and you’ll reap the rewards for years to come!